Smiles Fidelidade is a company that manages Gol Linhas Aéreas' frequent flyer program. In 2020 we helped the company to reimagine its car rental platform, from looking for the vehicle to staying at a destination.
Our goal was to simplify and rethink the car rental flow, making it easier and faster, but we went further. We have created a much smarter platform that not only allows you to rent vehicles for travel, but also manages your trips giving you more control over everything that is happening.
Usually, renting a car is not a fun task, especially if there are dozens of possibilities for vehicles and information to fill. Therefore, we have divided the flow into 4 main stages, which carry you by the hand and help you choose the vehicle that makes the most sense for your trip.
After renting a vehicle, you are redirected to the Travel Panel, your private area where you can see the trips in progress, edit itineraries, manage personal information; all of this in one place.
Creating a trip through the Panel is extremely easy and fast (and it really is). Here you can give a fun name to your trip, leaving it with your face. In addition, you can still choose up to 10 destinations that you will want to visit, all in 3 small steps. Cool, right?
Client
Smiles Fidelidade
Accenture Interactive Team
Fernanda Joris – Design Lead
Daniela Veiga – UX Writing
Tulio Lacerda – Product Designer
+ Accenture team
What I did
Visual Design
Visual Animations
Prototype